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Why Formula One in India will be The Biggest Money Churner?
By siliconindia
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Wednesday, 19 October 2011, 00:00 IST
Bangalore: International sports events have been game changers not only to sportsmen, but have also influenced many corporate companies. How can a sports event change business for corporate companies in India? India will soon witness the best corporate schmoozing platform with the introduction of Formula One, India's first ever Grand Prix race.
India will host its first Formula 1 Grand Prix on October 30, 2011.The addition of an Indian GP to the F1 calendar will make 2011 a 20-race season, the longest in the history of the sport.
While most skilled drivers are examining the circuit for the race, many corporate owners are looking out for corporate boxes which will help them network with their top clients and customers. As drivers are praying hard to have their first win on the Indian soil, corporate companies are tapping on essential clients who will bring in investments for them. The atmosphere at the Formula One will be a combination of speed, technology, cocktail and business which is best suited for networking.
As cars gear up with jet fuel, they are many corporate groups, celebrities and business tycoons who are also paddling up to gain vantage during the three day event. "Only a few sports - golf and the tennis grand slams - give a business networking opportunity to companies at this scale," says Indranil Das Blah, COO at Kwan, a sports and talent management firm as quoted by ET.
