What Anna Hazare means to Corporate India
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Raising the Support of Millions

anna hazare, gandhi, raising support, massesAnna’s strategy worked since he had the support of the masses; he made the middle class (which constitutes a huge section) realize that they had a long fight ahead of them to get the bill passed by the government. Since the beginning, he used to address the people, while motivational; and devotional songs were played in the background to keep the people engaged. He made sure that the people were notified about the details of his meetings and progress on a daily basis. Thus, if a company has to win the support of their employees, they have to make sure that the employees are motivated and encouraged on a regular basis. Effective communication is the key to ensure transparency, which helps build the employees’ trust in the company.