This is How Google and Facebook Got their First 100,000 Users
2. Give it for free and earn money
This headline is destined to raise some eyebrows. Obviously, how can giving away stuff for free fetch you money? Well it can. There have been many business models developed which let you pocket millions of dollars by giving away your product for free. Advertisements, affiliate sales and in-app purchasing are the few adapted plans. Companies like Microsoft, Apple and Google started their business following these plans to increase popularity and compel the users to become desperate for the product and consider it as a necessity.
