The developed market is not that open to social networks as the fast growing market; therefore, it's tough to buy and engage with brands in these spaces. Therefore, if not careful, these social networking sites can put these brand images into risk, so it needs a watchful monitoring.

Users' approach and openness towards the brand depends largely on the age group. It's not that the younger age group is always open to the brands, the older ones too seem to have wider approach. Therefore, the brands have a large opportunity to cover a wide range of customers through social networks despite of the age factor. The new technologies like social networking, online videos and other activities are adapted by fast growing market. Few people currently use them, but location-based services can present powerful opportunities for brands to connect with people, based on where they are and what they are doing, offering a high degree of tailored messaging. Many consumers feel that it offers a significant benefit for them and are happy to share this information, for the reward that they get when they check in. The comments posted by customers not only give the brand company a chance to peep into the mind of its customers, it also helps them to improve their services offerings. The complaints can no longer be taken lightly, looking at the power of social media. Even a small spark can light up a massive fire which can go against company's reputation. Therefore, to avoid your customers' frustration to be showcased online, stand by your brand standards and promises.