Mistakes that Entrepreneurs Make during Recession
By siliconindia
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Being Non-Creative
Recession calls for more creativity, not less. Why? Because, sales are tougher to come by and your sales force needs to be more compelling and your products more alluring than ever before. Recession is the best time to step up your competitiveness and you have twice the opportunity to change your relative position in an industry during a recession compared to growth times. So, stop being non-creative and start being thinking differently to allure your customers.