Lip Locking of the World Leaders Jolts the World
By siliconindia   |   Thursday, 17 November 2011, 23:18 IST   |    3 Comments
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While the doctored images, conspicuously photo-shopped and digitally-manufactured will undoubtedly act as an explosive, some speculate the controversial ad campaign is just a promotional stunt to revive the Benetton brand name. Reports reveal that the company did not even took the pain to obtain permission from any of the leaders featured in the series; however, it streamed the campaign by its lawyers, who returned a "murky" verdict about possible legal consequences, Benetton officials said, citing the company's presence in 120 countries with differing laws. According to Times of India the company's heir Alessandro Benetton, Executive Deputy Chairman of the group, who launched the campaign in Paris before the world media , stated that the images were meant to promote the concept of "UNHATE" and should not be viewed in the physical or sexual context. "The images are very strong, but we have to send a strong message. We are not wanting to be disrespectful of the leaders...we consider them "conception figures" making a statement of brotherhood with a kiss," he said in an interview. While Alessandro was speaking to the media, the kissing images were being launched across the world where the Italian company has a strong presence, the places include New York , Rome and Milan.