Lessons Auto Makers can Learn from Steve Jobs
By siliconindia   |   Thursday, 13 October 2011, 21:30 IST   |    1 Comments
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2. Sell a premium product at a premium price
lessons from Steve Jobs
Build cars people can buy and own with pride, models in which they're genuinely charmed. Attaching quality touch to all your models is out most necessary and to without considering its price; this will definitely increase the bar of buyers expectations. It is always advisable to position your product as one of higher value-and eliminate the 'us vs. them' conundrum. Operate from a position of strength, knowing that you have a system that can command a premium price.