Skincare brand Vedix launches its First shop-in-shop Store in Garuda Mall
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D2C skincare brand Vedix which has created their discreet place in the market with their ustomised skincare products has recently launched an exclusive shop-in-shop store in partnership with Shoppers Stop. The first Shop-in-shop store will be launched in Shoppers Stop, of Garuda Mall, Bengaluru.
Jatin Gujarati, Business Head, Vedix mentioned, “We have a significant presence online in India and across the world, these are our initial days in offline expansion and we are grateful to have Shoppers Stop as our partners."
According to the media statement of the company, the partnership brings a premium customised Ayurveda beauty experience to Shoppers Stop customers. In the shop there will be free hair and skin analyzers which are advanced devices offering a detailed understanding of customer issues, enabling more accurate product recommendations and higher efficacy.
Jatin Gujarati also added, “With many industry firsts, such as analyzers, Ayutree, and AyuPods in this store, we are confident that it will create a differentiated experience for Shoppers Stop customers and drive significant engagement."
The brand offers a wide range of hair care, skincare & immunity products formulated by Ayurvedic doctors for the needs of the specific consumer. The company has introduced an IOT-enabled device, called Ayutree, that dispenses customised oil samples in real-time. The customer can choose their scalp ad hair type and select up to two Ayupods.
After getting the responses,the device Ayutree mixes and dispenses the precise combination, offering customers a free sample tailored to their needs. The store is featuring AyuPods, which helps in enhanced customisation of Vedix products based on specific hair and skin goals. The startup has already reached an ARR of 
150 crore and currently has a customer base of 15 million.
150 crore and currently has a customer base of 15 million.
The Customer Care Associate and CEO of Beauty, Shoppers Stop, Biju Kassim said, "We are excited to welcome Vedix on board, offering our customers the opportunity to experience personalized Ayurveda integrated with innovative technology for skincare & haircare solutions. This introduction reflects our commitment to providing patrons with modern, immersive experiences and options of personalized product choices in-store."
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