AJIO Launches AJIOGRAM to Empower Indian Fashion Startups

By siliconindia  |  Friday, 03 November 2023, 10:35 IST

AJIO Launches AJIOGRAM to Empower Indian Fashion Startups
AJIO, an e-commerce platform, has unveiled AJIOGRAM, a content-driven interactive e-commerce platform focusing on direct-to-consumer (D2C) brands. Through AJIOGRAM, the company seeks to support innovative Indian fashion startups that are redefining the industry with their unique products and vision. Users can easily access this platform by switching between stores within the AJIO app. AJIO's goal is to bring on board around 200 exclusive Indian D2C brands within the next year. This move will provide customers with a diverse selection of fashion options, spanning streetwear, fast fashion, artisanal products, minimalistic designs, quiet luxury, and slow and sustainable fashion.
Vineeth Nair, the CEO of AJIO, expressed his thoughts on the launch, emphasizing that today's emerging generation of shoppers are seeking more than just products; they are looking for brands with vision and purpose. Nair highlighted the remarkable growth of Indian direct-to-consumer (D2C) brands that have excelled in innovative and mindful fashion. AJIOGRAM is designed to unite these brands, facilitating their growth and leveraging AJIO's seamless shopping experience. The initiative's ultimate goal is to empower the next generation of 100 fashion startups emerging from India.
Pallavi Desai, co-founder of Creatures of Habit, shared her perspective, mentioning that, as a young and content-driven startup, they hadn't listed their products on any marketplace previously due to limited storytelling space. They decided to collaborate with AJIO because the platform offers brands a canvas for engaging with customers through content creation. This enables brands to place their products in context and establish easier connections with customers.
Notable brands exclusively available on AJIOGRAM include Urban Monkey, Supervek, Quirksmith, KRÁ Life, Creatures of Habit, Cecil, Truser, Fancypants, MIDNIGHT ANGELS BY PC, Monks of Method, Crafts and Glory, and many more.

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