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ICC Men's T20 WC'24: ICC Offers Hindi Content and AI Videos for Fan Experience
Ahead of the ICC Men's T20 World Cup 2024 in the USA and West Indies, the International Cricket Council (ICC) has unveiled a range of innovative digital offerings aimed at engaging and rewarding cricket enthusiasts worldwide. These include dedicated Hindi language social media channels on Instagram and Facebook, direct-to-fan streaming, radio commentary, and AI-generated video clips. These initiatives are geared towards ensuring a heightened level of excitement and involvement for fans across the globe, allowing them to experience the tournament like never before.
"In an effort to reach our diverse fanbase, we are launching dedicated Hindi language social media channels on Instagram and Facebook. This will provide Hindi-speaking fans with tailored content, updates, and exclusive insights into the tournament – including Hindi language highlights for all India and knockout matches", the ICC informed in a release. "This will complement the content produced at matches and in our digital hub in Barbados around the clock, ensuring fans receive the latest updates, highlights, and behind-the-scenes footage throughout the tournament", the release said.
ICC.tv will introduce direct-to-fan streaming for the very first time in 83 territories, spanning Nepal, Afghanistan, Netherlands, Japan, and Germany. This groundbreaking initiative grants fans in these regions unparalleled access to live matches, highlights, and exclusive content. Additionally, the ICC will provide live radio commentary from its licensee BBC worldwide through the ICC website and app.
"Additionally, we are launching an entirely new t20worldcup.com website and Mobile app, placing video content at the centre", the ICC informed. By showcasing AI-generated video clips alongside top-notch video features crafted on-site, these digital platforms will bring the ultimate T20 World Cup experience directly to fans' screens in the comfort of their homes.
"Our new ICC Fan Passport, developed as part of our partnership with the NEAR Foundation, will reward fans for their digital activities. Whether predicting match outcomes or participating in our integrations on Roblox, fans can earn points and unlock rewards, enhancing their T20 World Cup experience", the ICC said.
Furthermore, fans are encouraged to demonstrate their cricket acumen through the new prediction game. The sooner fans make predictions, such as identifying the Player of the Match, the greater the points they can accumulate. This interactive feature enhances the excitement for fans as they track the tournament's progress.
“The ICC Digital department always aims to showcase what it’s like to be at our amazing events to the hundreds of millions of fans across the world who love our game but can’t be there in person. These series of initiatives will not only bring these experiences to more fans but reward those who engage most deeply”, said Finn Bradshaw, ICC’s Head of Digital.
