Magazine : 
Mercedes-Benz R&D India Collaborates with BITS Pilani for Tech Research
Mercedes-Benz Research and Development India (MBRDI) has announced the signing of a five-year Master Research Agreement (MRA) with the Birla Institute of Technology and Science (BITS) Pilani. This partnership aims to foster advanced technology research and development. “This collaboration will establish a framework for joint research aimed at building intellectual property in pioneering technology solutions and promoting academic collaboration for both higher education and projects”, the company said in a statement.
“Focusing on opportunities in the mobility sector through the exploration and development of breakthrough technologies, the scope of the collaboration will include joint R&D projects, academic and professional events, and facilitating exchanges of researchers and students. Besides this, the collaboration also enables both parties to share lab facilities, advise research students, obtain co-funding, publish papers, and protect intellectual property”, it added.
The collaboration between Mercedes-Benz Research and Development India (MBRDI) and Birla Institute of Technology and Science (BITS) Pilani will focus on research areas including software development with an emphasis on data and AI, electric mobility, and transformative technologies like generative AI. Several projects are already underway, led by Prof. Poonam Goyal, Prof. Amit R Singh, and Prof. Navneet Goyal.
Manu Saale, Managing Director and CEO, Mercedes-Benz Research and Development India said, “Collaborations between industry and academia are crucial in tackling the complex challenges our industry faces today. The synergy between our industry expertise and BITS Pilani’s academic prowess will propel our journey towards a future of sustainable innovation”.
