Hoopr Strengthens Leadership with New CTO and CMO Appointments

Hoopr.ai has made strategic enhancements to its executive leadership team, appointing Rakesh Nair as Chief Technology Officer (CTO) and Vitasta Kaul as Chief Marketing Officer (CMO). These appointments are effective immediately and come as part of Hoopr's efforts to reinforce its position in the rapidly growing creator economy.

Rakesh Nair brings over 16 years of experience to his new role as CTO at Hoopr, having previously held key positions at SHEROES, Mahila Money, and BookMyShow. His extensive background in technology leadership is expected to bolster Hoopr’s technological capabilities and support its mission of enabling creators to thrive.

Nair expressed his enthusiasm about joining Hoopr, stating, "I'm thrilled to join Hoopr at this pivotal juncture. The creator economy is witnessing unprecedented growth, and Hoopr is at the forefront of enabling creators to thrive. With a daily stream average of 18,000 tracks and a remarkable 70% retention rate, Hoopr's tracks are evidently popular and engaging, contributing significantly to the platform's success. I look forward to leveraging my experience to build a robust technology foundation that empowers artists, facilitates seamless content creation, and unlocks new avenues for growth”.

Vitasta Kaul, who joins as CMO, brings 17 years of experience in brand storytelling, particularly with early-stage startups across diverse sectors such as EdTech, Food & Beverage, Design, and Automotive. Her expertise is expected to enhance Hoopr's brand positioning and marketing strategy.

Kaul shared her excitement about the new role, saying, “I am excited to join the dynamic team at Hoopr and contribute to their remarkable growth story. The creator economy presents a canvas of limitless possibilities, and Hoopr's innovative platform is empowering creators, including 85% from the Nano category with fewer than 10,000 subscribers, to unleash their true potential by using copyright-cleared music to avoid legal hurdles and ensure smooth channel growth. With the broader creator economy thriving, over 700,000 people in India can make a living through YouTube income alone. As the market potential is immense, with over a million Indian channels crossing the 1,000-subscriber milestone to enable monetization, I am committed to crafting compelling narratives that resonate with our audience and drive Hoopr to new heights”.

Gaurav Dagaonkar, CEO and Co-Founder of Hoopr, welcomed the new appointments, saying, “We are pleased to welcome Rakesh and Vitasta to the Hoopr family. Their combined expertise and leadership will be invaluable as we move towards the next phase of our growth journey. With their guidance, we are well-positioned to strengthen our position as the go-to platform for copyright-safe music, enabling creators to thrive without legal hurdles”.