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Sony Ericsson announces gaming tournament in India
By siliconindia
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Tuesday, 21 June 2011, 20:09 IST
New Delhi: Sony Ericsson has announced "Be The Master of Games", the mobile gaming tournament across 11 cities in India. Flagging off on June 24, the initiative will bring alive the immersive experience of the recently launched Xperia PLAY, the world's first PlayStation-certified smartphone powered by Qualcomm's Snapdragon mobile processor with integrated Adreno graphics processor, bringing console quality gaming experience to end users.
The corporate gaming championship will be held across six cities, Delhi/NCR, Kolkata, Mumbai, Chennai, Bangalore and Pune. It will reach out to more than 100 organizations. Endorsing the spirit of teamwork, ?Be The Master of Games' will present an opportunity for employees to showcase their gaming skills, show teamwork and be a part of a national experience.
For those who love to game, this tournament will run across 44 Zapak Gameplexes in 11 cities, Delhi/NCR, Chandigarh, Jaipur, Lucknow, Kolkata, Mumbai, Ahmedabad, Chennai, Bangalore, Hyderabad and Pune. Indian gamers will come together to compete for the title of Best Gamer and will have the opportunity to live the revolutionary technology on Sony Ericsson's Xperia PLAY smartphone.
A joint report by KPMG and FICCI, based on Indian Media and Entertainment Industry 2011, suggests that the Indian gaming industry is valued at 
10.0 billion and is expected to grow at a CAGR of 31 percent to 38.3 billion by 2015. In addition, the report states that the mobile gaming segment might become a more competitive alternative to handheld consoles with 17.1 billion earnings expected through mobile gaming by 2015.
As a game changer in the smartphone industry, Sony Ericsson has invested in not only revolutionary devices, such as the Xperia PLAY, but also in marketing campaigns that are engaging for the end consumer. This tournament is designed for users to have a "hands-on" feel of a Snapdragon-enabled gaming smartphone and in association with Zapak.com.
10.0 billion and is expected to grow at a CAGR of 31 percent to 38.3 billion by 2015. In addition, the report states that the mobile gaming segment might become a more competitive alternative to handheld consoles with 17.1 billion earnings expected through mobile gaming by 2015.
As a game changer in the smartphone industry, Sony Ericsson has invested in not only revolutionary devices, such as the Xperia PLAY, but also in marketing campaigns that are engaging for the end consumer. This tournament is designed for users to have a "hands-on" feel of a Snapdragon-enabled gaming smartphone and in association with Zapak.com.