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Post terror attack, Hindi news channels' viewership soars
By
IANS
New Delhi: While terrorists struck at India's financial capital Mumbai Wednesday night, horror-struck people remained glued to their TV sets, resulting in a spurt in viewership of Hindi channels 10:30 p.m. onwards.
According to data provided by television viwership tracker Audience Measurement and Analytics (aMap), media group India Today's Hindi news channel Aaj Tak recorded a gross rating point (GRP) of 0.9 percent at 10:30 p.m., as compared to 0.3 percent during that time on an average Wednesday.
However, the same group's English news channel Headlines Today recorded only a 0.1 percent increase in viewership ratings, indicating a preference among the audience for coverage by Hindi channels.
The first attack among the many that rocked Mumbai took place around 10:15 p.m. after which the terrorists killed at least 101 people and left over 250 injured since Wednesday night.
News channels began splashing headlines about the terror strikes, at the blast sites as well as at high profile landmarks like
According to data provided by television viwership tracker Audience Measurement and Analytics (aMap), media group India Today's Hindi news channel Aaj Tak recorded a gross rating point (GRP) of 0.9 percent at 10:30 p.m., as compared to 0.3 percent during that time on an average Wednesday.
However, the same group's English news channel Headlines Today recorded only a 0.1 percent increase in viewership ratings, indicating a preference among the audience for coverage by Hindi channels.
The first attack among the many that rocked Mumbai took place around 10:15 p.m. after which the terrorists killed at least 101 people and left over 250 injured since Wednesday night.
News channels began splashing headlines about the terror strikes, at the blast sites as well as at high profile landmarks like
Reader's comments(1)
1
Dear All,
In case you come across any suspicious activity, any suspicious movement or have
any information to tell to the Anti-Terror Squad, please take a note of the new
ALL INDIA TOLL-FREE Terror Help-line "1090". Your city's Police or
Anti-Terror squad will take action as quickly as possible.
Remember that this single number 1090 is valid all over India.
This is a toll free number and can be dialed from mobile phones. Moreover, the
identity of the caller will be kept a secret.
Please try to aware every citizen of India about this facility.
Please forward this mail to as many people as possible, and tell everyone
individually also.
In case you come across any suspicious activity, any suspicious movement or have
any information to tell to the Anti-Terror Squad, please take a note of the new
ALL INDIA TOLL-FREE Terror Help-line "1090". Your city's Police or
Anti-Terror squad will take action as quickly as possible.
Remember that this single number 1090 is valid all over India.
This is a toll free number and can be dialed from mobile phones. Moreover, the
identity of the caller will be kept a secret.
Please try to aware every citizen of India about this facility.
Please forward this mail to as many people as possible, and tell everyone
individually also.
Posted by:
veena
Monday, December 01, 2008
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