Gurgaon: With a plan to expand rapidly and be available internationally, FREECULTR, an e-commerce startup for apparel and accessories, has raised $4 million in funding from Sequoia Capital. The company plans to invest the fund in developing an in-house design team and a seamless e-commerce platform, in addition to maintaining product inventory and acquiring new talents.

The site is founded by Sujal Shah, former VP and Head of Fashion, India at IMG; Harish Bahl, Founder and Group CEO of the Smile Group; Sandeep Singh and Rajesh Narkar just two weeks ago. It sells its own brand of apparel and accessories online. The site offers a shopping experience with a full range of lifestyle apparel and accessories featuring casual T-shirts, Polos, Tunics, Sweaters, Cardigans, Denims, Pants and Footwear for both men and women and the price ranging between 499 and 2,000 – plus.

Sujal Shah, CEO and Co-Founder, FREECULTR, said that they are integrating e-commerce and fashion to give their consumers best value for money, choice and consistently updated product range. He comes with 17 years of experience in leadership, brand management and business execution globally. Shah holds an MBA from the Columbia Business School. He specializes in brand strategy, business development, marketing strategy, e-commerce, fashion, lifestyle, retail, operations, event management, customer relationship management, portfolio management and general management.

Sequoia Capital is a venture firm investing between $100,000 and $1 million in seed stage, between $1 million and $10 million in early stage and between $10 million and $100 million in growth stage. With offices in the U.S., China, India and Israel, it has invested in companies including Google, Yahoo, Paypal, Apple, and many others.