Can Mobile Search Be the Next Big Thing?
By siliconindia   |   Tuesday, 15 November 2011, 00:22 IST
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Bangalore: With the boom of mobiles, smartphones and tablets, mobile internet search has become a very frenzy topic. Knowing the potential market for mobile search, many e-commerce businesses are trying to grab a share of its own.
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According to Dotmobi, more than half the global populations are connected via mobile phones today and there are already 4 times as many internet-enabled phones in the world than there are PC's. Google estimates that about 40 million access internet in India through their mobile phones which resulted in 30 million app download in a week. The number of search queries originating from mobile phones has grown four times in the last 12 months and 50 times since 2007 and it's also predicted that more than 300 million people in India would be hooked on to mobile internet by the year 2015. Most advertisers had been ignoring mobile as a marketing channel, according to a report by Forrester Research called Interactive Marketing Channels to Watch, suggested that only 13 percent of marketers use mobile text message ads and only 11 percent were bothering to advertise on wireless application protocol (WAP) sites.

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