9 Brands Beat Apple in Better Reputation
By siliconindia   |   Wednesday, 22 February 2012, 00:24 IST   |    3 Comments
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Bangalore: YouGov BrandIndex, a market research firm has come with a survey of top 10 brands of 2011 and declared Subway as the most beloved brand among consumers. These brands were rated using YouGov BrandIndex's Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" The Buzz Rankings chart illustrates the brands with the highest average Buzz scores between January and December 2011. All Buzz scores listed have been rounded to a single decimal place; however, they have used additional precision to assign ranks.
Subway
Subway Subway is an American restaurant franchise that largely sells submarine sandwiches and salads. It is possessed and operated by Doctor's Associates (DAI). Subway is one of the greatest emergent franchises in the world with 36,269 restaurants in 98 countries and territories as of February 20th, 2012. It is the major single-brand restaurant chain globally and is the second largest restaurant operator globally after Yum! Brands. YouGov says: "Subway is the only dining brand to crack the BrandIndex Buzz Ranking Top 10. The sandwich giant ranks number one in our overall Buzz list for the second consecutive year."
Amazon
Amazon Amazon.com is an American multinational electronic commerce company in Seattle, Washington, United States. Being the world's largest online retailer it has separate websites for countries like, United States, Germany, United Kingdom, Canada, France, Italy, Japan, Spain and China. Moreover, it is also expected to launch its websites in Poland, Netherlands, Sweden and India. It also offers international shipping to assured countries for some of its products. "The launch of the Kindle Fire and an increase in marketing spend solidified Amazon's number two position," YouGov says.

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