Bangalore: Fairly young companies, started not more than a decade or two back are looking forward to change the face of the world. And what makes them so great is the way they picked up when they were startups. Creating a bang on first impression, these companies gather initial users at rocket speed.

Is it the product, the marketing strategy or some sheer luck that pushed these startups to a quick success? Nathan Johnson’s blog gives an experts insight to the traits of the enterprises like Facebook, Google and Twitter that put them on the launch pad of success.

Here is what you can learn from the pros to acquire your first 100,000 users.

1. Let your product do its own marketing

If you have created a great product, then you would not have to bother about marketing for a long time. Just gather the first few users and they would preach the awesomeness of your product or your website. The best example of the phenomenon can be found in Seth Godin’s book Purple cow, “Imagine you’re driving on a highway alongside miles of beautiful, rolling green hills. Suddenly, you notice something out of the corner of your eye. It’s a purple cow. Now, what would you do? You’d probably pull over on the side of the road to take a picture to show your friends. You would do this without anyone having to tell you to. That’s because seeing a purple cow is remarkable.”