Bangalore: Prime Focus Limited a visual effects and a post production company is planning to raise $ 150 million in the United States. Deutsche Bank AG and JP Morgan Chase & Co are advising on the planned sale of the American Depository Receipts. This funding is predicted to be used for expanding its operations in the States.

Incorporated in 1997 by Namit Malhotra, Prime focus provides end to end solutions in film making. It involves in pre production, visual effects, 3D conversion, digital content management, digital intermediate, versioning, adaptation, equipment rentals until the final touch of post production for movies. It has worked on blockbusters like ‘Avatar ‘by James Cameron and ‘My Name is Khan’ by Karan Johar.

Prime focus had its first operation in a garage in Mumbai with its four member team. It has its shares listed in the National Stock Exchange and also in Bombay after going public in 2006. Gradually it bought companies in The United Kingdom and United States. It also has its UK unit’s shares listed on the AIM market of the London Stock Exchange.  

Prime Focus was again on the lime light when Rakesh Jhunjhunwala invested Rs 10.72 crores in it, through a bulk deal purchase of 25.50 lakhs Prime Focus shares from The Royal Bank of Scotland on BSE at Rs 42.05 per share.

PFT (Prime Focus Technologies), a group company has entered into a crucial alliance with a South African ISP giant, LaserNet. It has over 4500 working employees and the depository receipts are likely to be listed on NASDAQ but the final decision on the same is yet to be made, as stated by ET.