India's Biggest Online Ad Platform Raises $39 Million


India's Biggest Online Ad Platform Raises $39 Million

Bangalore: Komli Media, an online media technology firm for advertising, raises $39 Million, making it the biggest round of funds raised by any Indian internet company in 2012, as reprted by The Economic Times. The investment was led by Norwest Venture Partners along with existing investors like Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson.

The Mumbai based Asia-Pacific ad firm claims to be partners with Facebook and MSN and is planning to extend its reach in Asia with the new funds. Komli is targeting a $500 Million valuation in 2013 by raising $100 Million revenue, as reported by ET. In Feb 2012, the company founded by Amar Goyal in 2006, made its sixth acquisitions in two years.

"Considering that advertising spends is the first to get affected in a downturn, this investment has greater significance than just the amount invested. We are at a tipping point. Komli thinks the digital medium is far more accountable and provides greater return on investment," says Mayank Rastogi, partner at Ernst & Young.

Komli says it has more than 400 employees in 18 offices in India, Australia, New Zealand, Southeast Asia, the Middle East, United Kingdom and North America. The company is headquartered in Mumbai. Komli’s CEO, Prashanth Mehta says it is also integrating data with its advertising platform, something not widely available in India.