Mumbai: Indian Angel Network (IAN), a group of angel investors, has made an angel investment of 2 crore in Birds Eye Systems, a Mumbai based intelligent traffic monitoring solutions venture. IAN investing members, Rajiv Dadlani and Nitin Agarwal have joined the Birds Eye Systems Board. The investment will be used towards expanding the company’s footprint around the country, enhancing scope of services and further development of the product and augmenting key management. The services of the company are currently available in Mumbai, Delhi and Bangalore.

The firm’s primary and niche products is a low cost, real time traffic monitoring system for fast growing metropolitan cities, built around its patented algorithms. It has won the accolades of Q-Prize, Qualcomm Ventures, India, 2009 and was the winner of Power of Ideas, Economic Times and IIM-Ahmedabad, 2010.

Brijraj Vaghani, co-founder of Birds Eye Systems, said, “We approached IAN for investment as it brings a refreshing approach to early-stage investing with a quick response time. IAN members’ vast experience, strategic value-adds and their extensive network has begun to benefit us. This strategic and professional investment will increase the brand, credibility and the value of our company.”

Birds Eye Systems launched its product early this year and is already visited by nearly 1,000 visitors a day. The taxi booking service launched in September 2011 had built 15,000 user base and is now geared to add more cities and taxi service providers.

Rajiv Dadlani says, “The Company’s real-time traffic tracking and monitoring solution solves one of the biggest pains that commuters face in the country-traffic. We were impressed by their technology competency, their continuous focus on execution, and a flexible mindset with a clear objective disposition.”

Nitin Agarwal quotes, “IAN saw in Brijraj and Ravi a passionate team with strong commitment and high-energy. They are working on a well-thought-through business strategy which has been commercialized and is now being scaled up via internet, mobile, mVAS and others.”