Bangalore: Google is coming up with a comprehensive privacy policy that governs how the company employs user data. Which is a consolidate of around 60 privacy policies for different services.

The company says that this step is being taken in the interest of the users, lawmakers and regulators to make its policies easier to understand. Also, it is an attempt by the company to enhance user experience by making information from one Google service available to other Google services that might benefit from that data reports Thomas Claburn in InformationWeek

Jules Polonetsky, co-chair and director of the Future of Privacy Forum said "Google's privacy policy consolidation slated to become effective in a few days has captured the lion's share of attention, but it is Apple that has been the most effective at linking consumer data across every aspect of its services,” adding further he siad "European regulators have proposed a privacy law that seeks to put the data genie back in his bottle, but consumers have voted by expressing delight in Steve Jobs vision by making Apple the most valuable company in the world."

If Google's privacy consolidation has been freaking you out, here are a few steps to take that may make you feel better about your privacy level.

A quick dash to Google Dashboard: Google provides a single control panel for Google services on its google account dashboard. Here users have the options and can take steps like disabling the Web History.

Visit Google's Ad Preferences Page: Google allows users to block specific advertisers and also the advantage to opt-out of personalized advertising which can be beneficial if you're not already blocking them at the browser level.

NAI Opt-Out Page: Make a point to visit the Network Advertising Initiative's Opt-Out page it is a list about advertisers offering a tool in the hope of avoiding regulation than it is about preventing behavioral tracking. But users can go ahead and check "Select All" and opt-out.

Install Counter-Advertising Software: Try AdBlock Plus, No Script, Disconnect, and Ghostery. With this users will not have to complain if the Web doesn't work right anymore.

Check with other Competitors:Google insists that competition is only a click away. So click over to an alternative like Bing or Yahoo and look out for a search engine that insists it doesn't track users. You'll be back.