New Delhi: India may be embracing latest technologies like mobility and cloud, but factors like privacy concerns and cultural fabric could restrain social dia growth in the country as compared to other nations, a report by research firm Gartner today said.

The report suggests that four significant forces that will shape businesses during the next five years are IT, mobile, cloud and social media.

These pivotal technologies include the explosive use of media tablets, mobile applications, context-aware computing, Internet, analytics and in-memory computing (IMC), it added.

The CIOs, considering the hype of social media and the risks it brings along are putting their best efforts to identify the threats linked with social media such as data security and confidentiality as this new reality impinges upon enterprise technologies.

"India is poised to become one of the world's biggest consumer economies in the coming five years. By 2014, it is expected to have more than one billion mobile subscribers and will also see significant roll-out of new IT infrastructure in both public and private sectors," Gartner Research VP Rakesh Kumar said.

The youthful, increasingly well-educated and technically sophisticated population will drive the adoption of new technologies in the country, he said.

However, the use of social media during the next five years may be at lower levels in India compared with other countries.

"Although it's easy to see how social media could grow rapidly during the next few years, privacy concerns and the cultural fabric of the country may suggest otherwise," Kumar said.