Bangalore: FirstSource solutions, a global Business Process Outsourcing (BPO) services provider, announced its partnership with RuralShores in establishing a 135 seat delivery center in Chand, a village in Chhindwara District in Madhya Pradesh. The alliance aims at taking BPO work to rural India. Firstsource and RuralShores have joined hands to set-up this rural office to empower the Indian youth and created employment opportunities.
Chand is a village located 27 kilometers away from Chhindwara district in Madhya Pradesh; all employees arrive from villages within a radius of 10 kilometers from Chand. The RuralShores Chand center is completely equipped with IT infrastructure and meets the standards and regulatory requirements. The center will attempt to bring global-style outsourcing services, while exposing this rural area to global business practices.
RuralShores currently has 135 seats in the Chand center scaling up to 250 by May, 2012. With the help of Firstsource, more than 175 individuals are operating out of its delivery center. Through this partnership, the two companies are primarily servicing customers in regional languages.
“Rural India holds a lot of potential and talent waiting to be tapped. With our partnership with RuralShores, we are positive that we can provide great opportunities to the youth without having to move away from their village. However, more importantly, rural BPOs compliment our focus to penetrate the Indian market,” said Mr. Shalabh Jain, Executive Vice President, Asia Business Unit, Firstsource Solutions.
Also speaking on the occasion, Mr. Murali Vullaganti, CEO, RuralShores said, “We are happy to be associated with a leading service provider like Firstsource to help address the cause of youth empowerment in India. I am certain that we have a great potential for more ventures in a market with a growing landscape like rural India.”
Nasscom says IT-BPO firms plan to increase the total rural BPO employee base by more than 10 times over the next three years. Rural BPOs are now compelling business ventures for outsourcing companies due to various factors like availability of talent, really low attrition rates, affordable real estate, low labour and operational costs.
