Sony Officially Announced Xperia U, P and Sola in India

Bangalore: Sony Mobile Communications has announced the availability of its next-in-line Xperia NXT smartphones – Xperia U and P, and the Xperia Sola, in India. Initially unveiled at the Xperia S launch in the city last month, the three new devices will be available to consumers in the month of May. While the Xperia U and Xperia Sola are already retailing and Xperia P will be available in the last week of this month.

“After the Xperia S, these three new smartphones will appeal to the Indian consumers. Each Xperia Smartphone comes with a distinct user experience and set of features available at different price points, so that the consumers have more to choose from. Xperia Sony smartphones are designed around the consumer experiences of Listen, Watch, Play, Create and share. All these smartphones would add tremendous value to the Indian consumers in improving their personal, professional and social life” says P. Balaji, MD, Sony Mobile Communications India.

The Xperia U is designed to appeal to consumers who love personalizing their devices; consumers can indulge by changing the bottom caps on the smartphone, or see the illuminating transparent element changing color to match the color of the picture or theme on the phone screen. Powered by xLoud’s 3D surround sound, and 5MP camera, and HD video, the Xperia U is a charmer!

For those who are glued to the internet on their smartphones, the Xperia Sola is their dream come true. With its Floating Touch features, consumers only need to move their finger over the links, and they get highlight; once they find the right link, just touch, and voila, enjoy the show! The Xperia Sola is also NFC-ready. And with dual core 1 GHz processing power, web browsing could not have been more responsive. Additionally, customers will also have the option to avail free data offers from Tata DOCOMO.

“At Tata DOCOMO, we have always strived to take the mobility experience to newer levels and add new dimensions to our range of handsets, since they are an important element of our ecosystem. Partnering with Sony Mobile will enable us to provide customers with a compelling proposition—that of accessing free data services (up to 3GB) on Tata DOCOMO platform, making for a new and invigorating mobility experience on Xperia Sola.” Said Sunil Tandon, Head of Non-Voice Services, Tata Teleservices.

Also, Tata DOCOMO introduces “Let’s Play on Android” – a gaming service that lets users play premium Android Games on Xperia Sola on a very attractive monthly subscription of 99 only. This exclusive package of games “GAMETANIUM” consists of 30 premium games worth more than 2000.

The Xperia P, sibling to the Xperia S, has a simple, strong design language, and a full aluminium unibody gives this smartphone a unique, durable and modern look. Its USP is the incorporation of Sony’s unique WhiteMagic technology, which enables a clear display, even in bright sunlight. This technology adds a 4th white sub-pixel – traditional LCD screens have three; red, green and blue – to the Reality Display, leading to an outstanding combination of an ultra-bright screen and great power efficiency. How?  The Xperia P automatically adjusts the brightness of the screen to surrounding light, when the light is not so strong, the device uses less battery power.

“Our new devices are only a sign of the brand’s commitment to what Indian consumers want. The Xperia U, which is a youth design, the Xperia Sola, meant for anyone who loves internet experiences on the move, and the Xperia P, with a solid design and bright screen technology – Sony smartphones bring alive consumer experiences. The launch of these smartphones will be supported by strong marketing support in India,” said Prasun Kumar, Head – Marketing, Sony Mobile Communications India.

The Xperia U is available for 17,399, Xperia P is for 25,799 and the Xperia Sola is available for 20,499.