Bangalore: A goal of many businesses is to relentlessly work towards getting people to spend more than they do now. The wide-spread adoption of credit cards is a success in this area. Spending habits have been impacted because people tend to perceive and spend hard currency and plastic money differently. Consumers are likely to spend more when there is a reduction in the barriers to trade. The next frontier is virtual currency. Kolja Reiss of Mashable.com reports on 5 ways virtual goods change spending habits.

1. Adding Value and Ease of Use

Compared to physically going to a store, online shopping reduces much of the inconvenience involved. Compared to online shopping using your card and all the security checks that go with it, using virtual currency in your account reduces even more of the inconvenience involved. Virtual currency aims to help make multiple micro-payments without hassle. The countless business opportunities this opens up are a blessing for new entrepreneurs with fresh ideas.